The inefficient extra that’s entirely worth it

Posted by on Mar 18, 2013

Thank You

When you break your wrist and have to undergo surgery to get it fixed, the last thing you want is another surprise — unless it’s overwhelmingly positive.

That’s what happened to my sister. Three days after her surgery, she received a hand-addressed envelope from the outpatient group that fixed her wrist. Surprise! Inside was a “thank you for selecting us” card signed by six staff members.

Is it a big deal? It was to my sister. After the pain of a broken bone, compounded by all the worry that precedes and follows surgery, the card and those first-name signatures provided just the right personal touch.

There’s no rule that says an organization has to send thank-you cards to its customers. There’s no compelling financial reason. There’s no likely therapeutic benefit. You could even argue that it’s an inefficient way to use time and resources.

Perhaps that’s why cards like these are so rare — and so appreciated.

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By Tom TerezContact