Here’s how 7 words (or less) can thrill your customers

Posted by on Mar 15, 2017

Quick, can you convey your mission in seven words or less?

How about your #1 work-related goal – can you rattle it off in a quick phrase?

Most of us can’t, but Mukesh Thaker certainly can.

He provides IT support in a big organization – the kind of organization where mission statements and goals can be wordy and remote.

Mukesh operates with his own down-to-earth mission, which he’ll tell anyone who asks: “My goal is to make people happy.”

Critics might say it’s too touchy-feely or too pie in the sky. Others might say it’s too vague and inherently unmeasurable.

But for Mukesh and his customers, “happy” is what matters most. He visits with people when they’re having problems with their computers, or connections, or software, or a combination of the above. When Mukesh solves problems, he makes his customers happy. He hears it in their words (thank you) and sees it on their faces (smile). Goal achieved.

We can all take a page from the Mukesh playbook.

Start by phrasing your mission in seven (or fewer) meaningful words. Enshrine your words on a sticky note. Keep it front and center for a full work week. Revisit at week’s end. Fine-tune as needed. Keep it visible until it becomes second nature.

And what if you can’t come up with a suitable phrase that informs and inspires?

Easy. Take the “make people happy” mantra and make it your own. Turn it into your daily imperative.

Mukesh will be thrilled, and so will the people you serve.

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By Tom TerezContact