Most workplace conversations have to do with what we’re doing. Or how we’re doing it. Or who, when, or where.
What’s missing is why.
With why questions, you rarely have easy answers. That’s what makes them so powerful. A good why can open the way to crucial discovery.
Here are some examples:
Why are we in business?
Why are we doing it this way?
Why can’t we do it this other way?
Why don’t we get together with staff from ___?
Why do people work here?
Why would someone want to work here?
Why was last year our best (or worst) year?
Why do our customers pick us?
Why does everyone else pick someone else?
When used with skill and persistence, the word why is like mining equipment. It can help you dig deep and find rich insights.
Take that first question: Why are we in business? When people keep digging with one why after another, they can tap into a meaningful mission.
Even when nothing good is uncovered, that can be an important discovery in its own right. It can prompt a rethinking that leads to major improvement.
It’s worth noting that this type of mining does not require special training or certifications. Keep that in mind the next time your colleagues are stuck on the surface with what and how.
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